A live platform that needed a conversion lift

The existing UI was missing the brand’s key features. Rather than throw out the old layout, the redesign studied how users moved through each element and built on that signal.

UpEquity’s service is built on a straightforward, easy, stress-free experience of buying, selling, trading up, or refinancing. Those functions sit on the landing page in a visual flow — supporting images and information broken into service groups.

To cut endless scrolling, header links jump directly to the matching section on the page.

Vue.js with Nuxt’s server-side rendering was the right fit for a fast, SEO-friendly platform — pages render on the server so search engines can read them and the browser receives ready-to-paint HTML.

With SSR, the site’s content is generated on the server and sent to the browser, resulting in faster page loads. That improves the user experience and helps the site rank better in Google search results.

The imagery has an authentic look — natural, bright, real-life tones, set in a family atmosphere. For Agents got its own page so the two audiences (buyers/sellers and agents) each have quick access to the information they need.

Special attention went into the UX and UI of the Wizard — a custom flow that connects users and stakeholders.

1. 01

   Greeting and persona

   The wizard opens with a greeting and a CTA. Targeted questions then surface the user's persona — agent, buyer, or someone refinancing — so further questions adapt to them. The goal: optimise the experience and keep the user engaged.

2. 02

   Clean, minimal interface

   Users can jump back to the landing page via the UpEquity logo in the header. A personalised greeting sits on the right once they've answered the first question. Big black text on white keeps the eye on what matters.

3. 03

   Detailed needs and wants

   The form asks detailed questions about the user's needs and wants, then routes them to the next action. UpEquity uses the collected data to prepare for an incoming call, a meeting, or an offer.

4. 04

   Visible progress

   Users should always know where they are in a flow. The right side of the screen — below the current-topic icon — shows the progress of previously answered questions so users can keep track of their steps.

5. 05

   Confirmed actions

   On completion, the user picks the next action: schedule a call or a meeting, get more info by email, or apply for an offer. Booking happens on a visually clean date-time picker, and both sides get a confirmation email. Scheduling has never been easier.