Booking 1 Rescue Sprint slot — fixed 4-week diagnostic + stabilization. How it works →

PROPTECH RESCUE · UPEQUITY PROOF

When your proptech product needs to convert, we're the team you embed.

An embedded senior team — engineers, product, and design — for the funded proptech platform that needs to ship real conversion lift to realtors, buyers, lenders, and enterprise partners. The same team that rebuilt UpEquity's home-buying flow and shipped +35.57% goal conversion.

+35.57%
UPEQUITY GOAL CONVERSION LIFT
U.S.-wide
REALTOR & BUYER NETWORK SHIPPED
Live → Lift
REBUILT IN MARKET, NOT GREENFIELD
UPEQUITY · DROP IN 4:5
PROPTECH FOUNDERS WE'VE SHIPPED FOR
UpEquity + real-estate & home-services clients under NDA
LEAD PROOF · UPEQUITY

A live proptech platform that needed a conversion lift, not a relaunch.

UpEquity's home-buying platform was already in market, but its customer flow and UX were holding conversions back. We rebuilt the experience around how realtors, buyers, and lenders actually move — a guided wizard, a re-instrumented funnel, and a UI rewritten with the partner network in mind.

+35.57%
GOAL CONVERSION RATE LIFT
Live → Lift
REBUILT IN MARKET, ZERO DOWNTIME
Wizard UX
REALTOR / BUYER / REFI PERSONAS UNIFIED
U.S.-wide
REALTOR & BUYER NETWORK
" I was so impressed at their ability to understand our rather unique and niche business to the effect that they were able to give us support on the design and communications side of things, and not simply on development.
IS THIS YOU?

Three situations bring most proptech founders to us.

We don't compete with real-estate marketing agencies or staff-aug shops. We're the team you embed when the product has to move real listings, real lenders, and real transactions — and the path forward isn't obvious.

01

Your proptech product ships, but conversion is stuck.

The platform is in market — realtors, buyers, and partners are using it — but the funnel is leaking. The UX, the wizard, and the lender / agent / partner flows are holding back the numbers you have to take to the board next quarter.

WHAT WE DO

Embed a senior team that rebuilds the conversion path around how realtors, buyers, and partners actually move — and ships measurable lift, not a redesign deck. The same playbook that pushed UpEquity's goal conversion +35.57%.

02

Your proptech tech lead just left.

The person who held the listing data, the lender APIs, the title / escrow integrations, and the agent workflows in their head walked out. Releases stalled, enterprise prospects are waiting on the next demo, and the board wants the quarter to still ship.

WHAT WE DO

Embed a senior team that absorbs the integration context, keeps the regulated parts of the pipeline shipping, and buys you the runway to hire — or to decide you don't need to.

03

Your AI-built proptech MVP hit a wall.

You shipped a buyer-side or agent-side prototype out of Lovable, Bolt, or Cursor. Then a real realtor tried to use it on a real transaction and the listing data, the lender hookup, and the compliance story all collapsed under contact with the actual buying process.

WHAT WE DO

Keep the parts that proved the idea. Rebuild the parts that have to survive contact with real listings, real lenders, real title companies, and real procurement reviews — without losing the speed that got you here.

WHAT AN ENGAGEMENT LOOKS LIKE

Two weeks to know what you have.
Then a team that builds it.

Every engagement starts with a fixed-scope, fixed-fee diagnostic. You leave with a written assessment in 14 days — whether or not we ever build together. No long discoveries, no open-ended retainers, no surprise invoices.

STEP 01

2-week diagnostic

A senior engineer and product lead read the code, the data model, and the integration map. You leave with a written assessment in 14 days — whether or not we ever build together.

Fixed fee · 14 days
STEP 02

3–9 month embedded team

3–5 senior engineers, product, and design slot into your stand-ups, repo, and roadmap. We run the build; you run the company, the agent network, and the enterprise conversations.

Monthly retainer
STEP 03

Weekly demos, monthly retros

Working software every Friday. Monthly retros decide what the team works on next — and what we stop doing. Always reversible.

Always reversible
PRICING

Fixed monthly retainer. No surprise invoices, no hourly games, no ramp-up fees.

OWNERSHIP

You own the code from day one. Repo, infra, accounts — all in your name.

PEOPLE

A named tech lead who shows up on every call. Not a rotating bench.

WHAT WE DON'T DO

Saying no to the wrong work is how we stay good at the right work.

We turn down about three out of every four inquiries. Here's the shape of the work that isn't a fit, so you can read this page and self-select fast.

No hourly staff augmentation.

We don't rent out engineers by the hour. Engagements are fixed-scope teams with a named tech lead, billed monthly.

No white-label subcontracting for marketing agencies.

We don't hide behind another agency's logo. If our work ships under your brand, our name is in the contract.

No pre-seed co-founder-for-equity.

We build for funded teams that can pay. We are not your technical co-founder in exchange for a slice of the cap table.

No RFPs or public-sector procurement.

We won't respond to vendor questionnaires or 90-page RFPs. If your buying process needs that, we are not the right fit.

STACK WE SHIP IN PROPTECH

When the situation calls for it,
here's what we run with.

The stack is a tool, not the offer. We choose what we run with after the diagnostic — not before. In proptech we lean toward boring, well-instrumented, and built for the integration map a real listings-to-close pipeline throws at it.

Ruby on RailsNode / TypeScript servicesReact / Next.jsPostgres + listing / transaction data modelsLender, title & escrow API integrationsAnalytics & conversion instrumentationCloud-native infra (AWS / containers)